The Games Finance Market is the UK’s largest curated B2B initiative, taking place every year during the London Games Festival. This event connects established games businesses and new games start-ups with investors, publishers and platforms. The 2025 Games Finance Market takes place on Tuesday 8 April and Wednesday 9 April.

Download now the Games Finance Market guide to learn about the format of the event in detail.

Applications are now open to take part – we pre-select all participants due to venue capacity and to ensure a high-quality level around pitch meetings.

It is important to note that the Games Finance Market is not open to service providers or agencies, since the goal of the event is to connect studios currently working on a video game with publishers and investors who can potentially fund development and/or offer publishing support.

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