London is one of the most diverse, vibrant and creative cities on the planet. Its games and interactive entertainment sector is no different, representing a true convergence of talent, art, creativity and culture.

Games London has one mission: to make London the games capital of the world.

We run a programme of year-round support for games creators and games culture in the city.

We bring investors and exposure to a multi-billion pound sector.

And our work is highly effective, helping generate in excess of £110m worth of completed deals and software sales for games studios, creating 900 jobs, since we started in 2015. In addition, Games London activities have generated an addition £141m direct, indirect and induced revenue – with additional GVA generated amounting to £39m.

In our 10 years of work, London has risen to become a top 3 global games cluster, with a city-wide games workforce of 13,000. A further 9,000+ people in London work in sectors that are games-associated or have expanded to include games such as service and technology providers, entertainment businesses and animation.

Our biggest project is the London Games Festival, the UK’s biggest celebration of video games and interactive entertainment. Over the years it has evolved through a variety of formats, and now welcomes 100,000 people a year.

We also run two programmes for talent development in video games – Game Changer and the Games London Accelerator – and an annual trade mission.

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