• Making London the games capital of the world


    LONDON GAMES FESTIVAL 2017

    30 March–09 April. Check out our latest press release for the festival.

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MAKING LONDON THE GAMES CAPITAL OF THE WORLD

Games London is a groundbreaking new programme to support, grow and promote the games and interactive entertainment sector in the UK capital. The programme is funded by the Mayor of London’s London Enterprise Panel (LEP) and delivered by Film London, the capital’s strategic agency for film and media, and UK games industry trade body The Association for UK Interactive Entertainment (Ukie).
GET INVOLVED
 
We can help in a number of different ways. Click on the links for more information about how we can help you. Not found what you are looking for? Click the link below to contact us.
Festival events showcase the breadth, variety and wonder of play

Festival events showcase the breadth, variety and wonder of play

Find out about last year's festival here

London Games Festival is an annual celebration of interactive entertainment and games talent, featuring an exciting range exhibitions and showcases plus influential and agenda-setting events.

In 2016 it drew in over 38,000 people to key venues across the capital including Trafalgar Square, Somerset House, Southbank and Tobacco Dock. There was something for all audiences, from a giant Monopoly board in Trafalgar Square through to a series of inspiring talks and quirky Fringe events. 316 games were showcased across the ten days. The festival will return in 2017.
We deliver various ways to connect you with investors and new business

We deliver various ways to connect you with investors and new business

For more information, click here

Our Games Finance Market connects interactive entertainment companies with new investors and business partners. The 2016 edition brought in investors with £100m+ to spend and created millions of pounds of potential business, including investment for companies working on their first product.

The GFM will return in 2017 with twice as many businesses and investors, plus targeted meetings for PC, console, VR, AR and mobile games. In the run up to the event we’ll also be running training workshops so attendees can perfect their pitch.
Get your gathering on our event listings or take part in the Festival Fringe

Get your gathering on our event listings or take part in the Festival Fringe

For more information, click here

From exhibitions and workshops to plays and parties, the London Games Festival Fringe is all about celebrating the richness and diversity of games culture – and we want to make it even bigger and better in 2017. If you're planning a games event for early April then get in touch.

We also aim to promote London games events throughout the year on our listings page. London is home to a passionate and welcoming games community, with meetups, talks and tournaments taking place every week across the city's numerous venues and arcades. Get in touch if you'd like your upcoming event included.
Our programmes and events can link you to both consumer and trade audiences

Our programmes and events can link you to both consumer and trade audiences

For more information, click here

Our events and activities have large and diverse audiences. 38,000 attended the first London Games Festival in April 2016 and we enjoyed mainstream media coverage and 15 million social media impressions. Next year we'll go even bigger. With our bespoke sponsorship packages we can help you reach a highly engaged and enthusiastic audience of consumers and industry professionals.
Learn about why the UK capital is so good for interactive businesses

Learn about why the UK capital is so good for interactive businesses

For more information, click here

London is the biggest (and one of the fastest-growing) game development clusters in the UK. Given its leading global position both in finance and culture, we believe it’s the best place in the world to make and invest in games.

London is the gateway to the UK games industry, which is the largest games industry in Europe and has produced some of the biggest and best-loved games brands on the planet. In the UK, small companies are supported and can take advantage of generous tax relief.
You can find the next breakout studio to back via our market and missions

You can find the next breakout studio to back via our market and missions

For more information, click here

The Games Finance Market connects investors with interactive entertainment over two days of pitching meetings and informal networking. This is your chance to meet the very best British companies, selected through an application process which assesses them on the quality of their product and their commercial plan.

We also run familiarisation trips to showcase the success of the UK games industry. We introduce top investors to the best British talent, from indie games studios with big ambitions to developers of groundbreaking AR technology.

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