Thursday 26 January and Friday 27 January 2017

BAFTA, 195 Piccadilly, London

In January Games London will host a brand-new event that will upskill 30 games companies to be investor-ready.

The event is designed for games companies who are looking for investment but need to learn more about the types of investment available to them, improve their presentation skills and become more confident talking to investors and using the language of finance.

The Pitch Bootcamp costs £99+VAT per person to attend, payable in advance. This is a nominal fee for training otherwise worth hundreds of pounds. This scheme is funded by Creative Skillset’s Skills Investment Fund. Creative Skillset is the industry skills body for the Creative Industries.

The programme is intended for founders/CEOs who have a games project or company pitch already in mind to bring to the bootcamp and refine.

Each of our delegates will have honed their skills over two days training to create an investor-ready pitch. It’s also designed in tandem with our bigger Games Finance Market which takes place as part of the London Games Festival 2017.

Applications are open now and more details including a course outline can be found below. The deadline to apply is 5pm Monday 9th January. Contact for an application form.


DAY 1 – Thursday, 26 January, 2017

9.00am: Introduction and course overview

9.15am: One-minute pitches

Our opening session will ask delegates to run through a quick live pitch, hosted by our training partner Amplify. Every participating company will pitch for one minute, after which one person will be volunteer-coached in front of others to see the impact of feedback and mentoring.

10.00am: Finance 101

An introductory session on the types of company financing, built specifically with games in mind. The ultimate aim of this module is to teach participants:
  • Key finance terms
  • The various forms/structures of each finance type out there
  • How to unlock those types of finance

12.00pm to 1.00pm: A working lunch with a briefing from the BFI on video games tax relief.

1.00pm: Investor panel

A handful of our on-site games investors and mentors will take part in a moderated discussion about the needs, questions and expectations of investors in the games space.

2.00pm: Pitching skills & advice

Introducing the principles of story-telling techniques that can be used in pitching.

3.00pm: Workshops and mentoring

Attendees will break into groups and go over their initial pitches to refine them based on the financial grounding given earlier in the day, and also restyle (where needed) the presentation delivery based on the lessons so far guidance.

Overnight participants are expected to finalise the narrative that will run through their presentation based on both the financial teachings and the pitch coaching.

DAY 2 – Friday, 27 January, 2017

9.00am: Workshops and mentoring

The entire morning is dedicated to continued workshops and mentoring with attendees refining their pitch in our open workspace. All coaches and mentors will rove around, giving advice and coaching as necessary. This longer morning time will allow for companies to deep dive into content. All companies will increase the length of their pitch to two and a half minutes and will be led in an impact workshop to deliver this updated pitch before lunchtime, receiving feedback.

Throughout there will also be opportunities to have one-to-ones with our mentors to review company/game business plans.

12.00pm to 1.00pm: Working lunch, with a panel on negotiation skills and post-pitch investor discussions

1.00pm: Mentoring sessions continue

All companies will now prepare a fuller five minute pitch, ensuring the story has a clear format (beginning, middle, end), key ingredients (for finance, for investors, etc.) a clear arc and pacing and offers a clear solution.

3.45pm: All attendees reconvene as an audience to re-view each company’s short pitches.

By the end of our two-day course, each of our participants will have honed their skills to create an attention-grabbing (and hopefully investment-attracting!) pitch.