Media Release

First wave of events confirmed for London Games Festival Fringe

First wave of events confirmed for  London Games Festival Fringe

• Exciting and diverse schedule of alternative events will complement the brand-new London Games Festival from 1 -10 April
• Programme ranges from comedy and live performances to game design workshops and an international academic conference
• Backed by the Mayor of London as part of London Games Festival, a groundbreaking new project to support, grow and promote the games and interactive entertainment sector and make London the games capital of the world

The first wave of events across the capital as part of the London Games Festival’s Fringe programme, were confirmed today – and the lineup demonstrates the extraordinary reach and diversity of video games culture.

For the first 10 days of April Londoners and visitors alike can compete in games tournaments, interact with live performances, shop for retro treasures, attend a symposium at the Royal Institution or even take in a musical about their favourite Nintendo characters. Other events include a virtual reality masterclass and the world’s first international academic conference about video games and the law.

The Fringe complements the official activities organised by Games London, an initiative delivered jointly by Film London, the capital’s strategic agency for film and media, and games trade body Ukie. Backed by the Mayor of London, with funding worth £1.2m from the London Enterprise Panel, the London Games Festival is part of a new drive to promote the UK’s wider games sector and make London the games capital of the world.

The full lineup of confirmed fringe events will be available at

Events confirmed so far include:

Rumpus: Pick Your Own Misadventure
Islington Metal Works, 1 April
Rumpus grabs you by the hand and leads you into an April Fools like no other: all of the overwhelming spectacle of seven rooms crammed full of circus, live bands, DJs, art and performances – and as part of the London Games Festival Fringe, SeaSylph Games will be transforming the whole venue into a world of adventures, quests, missions and intrigue.

The Games Europe Plays
The Finnish Institute, 2–10 April
An interactive and playful exhibition showcasing the most exciting independent digital games for young people and families. The first of a series of three exhibitions initiated by EUNIC London this year, The Games Europe Plays focuses on children’s games looking at learning through play, identity and representation, and future skills, and features games from Czech Republic, Denmark, Finland, Germany, Sweden and the UK.

Radius Nights
Loading Bar, Stratford, 2 April
Radius Nights is a fun and entertaining live show format that explores ‘everything games’ with a panel of game industry leaders. For the London Games Festival episode, acclaimed game developer Georg Backer and veteran journalist Tamer Asfahani will be joined by a range of industry insiders and star developers.

Late Shift
BAFTA 195 Piccadilly, 2 April
Late Shift is the world’s first cinematic interactive movie. In this thrilling UK premiere, the protagonist acts based on decisions taken by the audience via their smartphones. The majority vote counts, and the film keeps running seamlessly. Matt, a smart student, has to prove his innocence after being forced into the robbery of a famous London auction house. How will the audience decide to act when everything is turning against him?

The London Gaming Market
Royal National Hotel, Russell Square, 3 April
The London Gaming Market focuses on video games, board games and related merchandise – whether it’s classic games, consoles, gaming merchandise, board games, card games or even custom-made artwork. With thousands of collectibles and rare merchandise to browse, the specialist vendors are sure to have something for every collection.

Ukie Student Game Jam
Nationwide, 4–5 April
Ukie’s student game jam is exclusively for Ukie Students, creating a game around a theme within 36 hours and competing against other institutes to win. The event is supported by Games London as part of its remit to support games development skills and training in the capital.

Sensible Striker Pro
Six Yard Bar, 5 April
A celebration of the best 90s football videogames at Elephant and Castle’s nearest, greatest and only craft beer and sports bar. will be putting on a random tournament of Sensible Soccer, Striker and ISS Pro games, with ticket price guaranteeing three matches – and the first pint is free.

BrewDog, Shoreditch, 5 April
An open mic night for technical people. Imagine a Karaoke night, but instead of singing, developers take to the mic to share ideas, code, or ask for help. Then imagine this happening in a pub full of other like-minded technical folk: this is {code}AOKE.

Ukie: IP Landscape Event
Ukie offices
, 6 April
An event aimed at Ukie members who are affected by IP infringement or would like to learn more about the issues and what services are available to help protect their content, with presentations from Partner members MarkMonitor, NetNames and Level3, plus the City of London Police Intellectual Property Crime Unit.

Understanding virtual reality: A Guardian masterclass with Dave Ranyard
Goldsmiths, University of London, 6 April
Virtual Reality is here and impacting on our lives. VR developer Dave Ranyard will discuss the past, present and future of VR – and its potential.

East v West London Mario Kart Tournament
Unity Creative Agency, Clerkenwell 7 April
An epic East London versus West London knockout Mario Kart 8 tournament. Race with your favourite Italian plumber and his pals in Clerkenwell, London’s very own Little Italy.

Game On Sutton
St Nicholas Shopping Centre, Sutton 7–9 April
Learn how to make games with Carshalton College Computing and Creative Industries Centre in collaboration with Kingston University, Sutton Arts Network and Autodesk. There will be robot competitions and a chance to have a go at making game levels using Autodesk Stingray or try your hand at short stop motion game animations. The Information Point will provide advice about educational and career opportunities in Games, Animation and VFX.

More than Just a Game: Interactive Entertainment and Intellectual Property Law
Centre for Commercial Law Studies (CCLS), Queen Mary, University of London, 8 April
A platform for academics, practitioners, developers and publishers to discuss challenges and explore solutions to IP issues hindering effective protection of interactive entertainment works.

By The End of Us
Theatre Delicatessan, 8–10 April
Experience a ‘Live Video Game’: a video game performed by actors, live-streamed to theatres in real-time. Assassin Mia Culper is guided through her mission by an audience member, while the rest of the audience uses electronic keypads to decide on key moments within the game. With new player interactions every night, no two productions will be the same.

Sense of Play
The Royal Institution, 9 April
A one-day symposium bringing together games designers, artists, cultural commentators, academics, thinkers, players and audiences from across the cultural landscape to take a look at what’s current, what’s new, and what’s coming next in games.

2D Game Design Workshop
Paddington Arts, 9–10 April
The Screen Community presents a beginners course in 2D Games Design using Gamemaker, where you can learn how to create a game in just two days – and launch it on the app market.

Tournaments @ Meltdown
Meltdown Bar, various dates throughout the festival
Meltdown is a bar for gamers, with a focus on eSports. Discover their weekly tournaments, including League of Legends, Smash Bros, DoTa 2, Hearthstone and Street Fighter V. Plus, the best live streams, game themed cocktails and prizes to be won.

European eSports Conference
The Marble Arch by Montcalm, 13–14 April
Join industry veterans and leaders from eSports, gaming, betting, broadcasting and marketing at the European eSports conference. This crucial event for the eSports ecosystem aims to kick-start the unification of eSports communities throughout Europe as well as showcase the applicable potential of this industry to companies not yet involved in eSports.

Mario! The Musical
Venue/date TBC
When Bowser decides that the whole “kidnapping the princess” thing isn’t working out and captures Mario instead, Peach and Luigi must break out of their traditional roles as damsel in distress and cowardly sidekick and take centre stage as heroes. Featuring original songs based on classic Nintendo tunes; more jokes and puns than you could shake a Wiimote at; Luigi rapping; unexpected romance and elaborate dance routines. What more could you ask for? Let’s-a go!

The 10 days of the festival will also see a number of meet-ups taking place across the city’s venues, studios and video game bars.

Further Fringe events will be announced over the next couple of weeks. The full lineup of confirmed fringe events will be available at

The London Games Festival Fringe is part of the London Games Festival organised by Games London. Launched in January by the Mayor of London and funded by the London Enterprise Panel (LEP) Games London is being delivered by Film London, the capital’s strategic agency for film and media, and games trade body Ukie and will build on recent growth in the UK games sector, which generated £2.8bn in revenue in 2015.

Follow @londongamesfest on Twitter or head to for more updates.


For further press information, please contact:
Caroline Miller, Indigo Pearl
T: 0208 964 4545

Alex Deller, Film London
T: 020 7613 7682
M: 07787 254 250

Sophie Densham, Ukie
T: 0208 534 0590

About Games London

Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel. Games London partners include London & Partners, BAFTA, BFI, Somerset House and Gamer Events.

The London Games Festival is a core part of the Games London activity and seeks to champion, promote and celebrate the culture and business of games across the first ten days of April 2016. At least 15 official events in 10 different venues across the capital will take place from 1 April to 10 April.

About Film London
Film London is the capital’s screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city’s new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.

Film London’s activities include:

• Maintaining, strengthening and promoting London’s position as world-class city to attract investment through film, television, animation and games
• Investing in local talent through a range of specialised production and training schemes
• Boosting employment and competitiveness in the capital’s screen industries by delivering internationally facing business development events
• Maximising access to the capital’s film culture by helping audiences discover film in all its diversity
• Promoting London through screen tourism

Film London also manages the British Film Commission ( through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and UK Trade and Investment.

About Ukie
The Association for UK Interactive Entertainment (Ukie) exists to support, grow and promote the whole of the UK’s games and wider interactive entertainment industries. Ukie’s membership includes all the major UK and global games publishers and the best UK development talent – from promising start-ups to the biggest, most successful world-recognised studios operating in the UK today.
Ukie’s activity focuses on:
• Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
• Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
• Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
• An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
• Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.

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