Media Release


  • First Games Finance Market secures acclaimed studio’s founder for opening address
  • Credits for The Chinese Room include Dear Esther, Amnesia: A Machine For Pigs and Everybody’s Gone To The Rapture, nominated for 10 accolades at this year’s upcoming BAFTA Video Game Awards
  • First-of-its-kind Games Finance Market will see over 450 developer-investor meetings take place across two days


Dan Pinchbeck, founder of The Chinese Room and co-creator of Everybody’s Gone To the Rapture – last week nominated for 10 BAFTA Video Games Awards – will deliver the opening keynote address at the very first Games Finance Market in April.


The Games Finance Market is a first-of-its-kind event for games developers in London and the UK, matching 30 qualifying games companies with 30 investors. The Games Finance Market will take place 5 April to 7 April at The Grange City Hotel, part of the London Games Festival.


In an on-stage interview Pinchbeck will offer the 120+ delegates and industry guests an insight into working as a successful developer using different funding sources and partners. The Chinese Room has created a number of famed mods and the acclaimed games Dear Esther, Amnesia: A Machine For Pigs and Everybody’s Gone To The Rapture, working with a diverse mix of partners such as the Arts & Humanities Research Council, Frictional Games, Creative Europe and PlayStation.



Michael French, senior games programme executive of Games London, organiser of the Games Finance Market and the London Games Festival said: “The opening keynote for our inaugural event will set the tone not just for the day ahead but the years to follow. There’s no one better than Dan and The Chinese Room to inspire our delegates with their experiences in using key funding and financial support to create powerful, provocative and also lucrative digital experiences. Games Finance Market is all about connecting great ideas to funding, so hearing Dan’s experiences will be a perfect opening for us.”


Taking place over two days (6 and 7 April), the Games Finance Market will see 30 games studios and 30 investors meet for over 450 pre-arranged meetings. Representatives from leading private equity firms, tax-structured financiers, banks, international sale companies, publishers, games platforms and distributors will be amongst the accredited delegates.


The day prior, April 5, includes the Games Finance Summit – a special conference and training event dedicated to helping games studios understand games financing and investments – plus the Finance Market’s evening icebreaker drinks.


The Games Finance Market and Games Finance Summit are sponsored by UK Games Fund and Pollen VC.


The Games Finance Market is part of the new London Games Festival which runs April 1 to 10. London Games Festival is organised by Games London, an initiative delivered jointly by Film London, the capital’s screen industries agency, and games trade body Ukie. Backed by the Mayor of London, with funding worth £1.2m from the London Enterprise Panel, Games London is a new three-year programme to promote the UK’s wider games sector and make London the games capital of the world. Other key events in the LGF schedule include Now Play This at Somerset House (1 – 3 April), a special series of summits, the BAFTA Game Awards (7 April) and EGX Rezzed (7 – 9 April), plus a Fringe of 20 alternative events.



Follow @londongamesfest on Twitter or head to for more updates.







For further press information, please contact:

Caroline Miller, Indigo Pearl

T: 0208 964 4545



Alex Deller, Film London

T: 020 7613 7682

M: 07787 254 250



Sophie Densham, Ukie

T: 0208 534 0590







About Games London


Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel. Games London partners include London & Partners, BAFTA, BFI, Somerset House and Gamer Events.


The London Games Festival is a core part of the Games London activity and seeks to champion, promote and celebrate the culture and business of games across the first ten days of April 2016. At least 15 official events in 10 different venues across the capital plus a Fringe of 20 alternative events will take place from 1 April to 10 April.



About Film London

Film London is the capital’s screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city’s new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.


Film London’s activities include:


  • Maintaining, strengthening and promoting London’s position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital’s screen industries by delivering internationally facing business development events
  • Maximising access to the capital’s film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism


Film London also manages the British Film Commission ( through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and UK Trade and Investment.





About Ukie

The Association for UK Interactive Entertainment (Ukie) exists to support, grow and promote the whole of the UK’s games and wider interactive entertainment industries. Ukie’s membership includes all the major UK and global games publishers and the best UK development talent – from promising start-ups to the biggest, most successful world-recognised studios operating in the UK today.

Ukie’s activity focuses on:

  • Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
  • Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
  • Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
  • An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
  • Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.




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